Dimensional Marketing Solutions
Commercial and marketing consulting for better-for-you CPG and DTC subscription businesses — plus AI marketing and sales solutions for brands ready to work smarter.
About
Volumetric Brands is a commercial and marketing consultancy built for better-for-you CPG and DTC subscription businesses that are ready to scale. Founded by Kelly Deen — a 20+ year commercial executive who's driven growth across CPG, entertainment, and technology — Volumetric brings the revenue architecture early-stage and scaling brands actually need.
Not just strategy decks, but the hands-on operational work: retail entry, channel development, DTC performance, and the commercial infrastructure that turns traction into repeatable growth. That now includes building AI-powered marketing and sales systems for brands that want to move faster and operate smarter. Volumetric works with founders and leadership teams who need a seasoned operator in their corner, without the overhead of a full-time executive hire.
What We Do
Project-based and retainer engagements available. We work with a select number of brands at a time.
Building or rebuilding your commercial launch plan for retail entry, DTC scaling, or a new channel. Covers positioning, pricing, and the selling story retailers and distributors actually respond to.
Getting into doors — Walmart, Target, specialty, natural — and performing once you're there. Joint business planning, account management, promotional discipline, and distributor relationships.
Acquisition strategy, CAC/LTV improvement, funnel mapping, and retention programs built around real consumer behavior — not vanity metrics.
Campaign strategy, influencer program design, and earned media systems for brands that need cultural traction without blowing the budget.
For founders who've outgrown "everyone does everything." Structuring sales, marketing, and CX into one commercial unit with clear ownership, forecasting, and accountability.
Not every growth challenge fits a predefined scope. We'll start with a discovery session to uncover what's actually holding your brand back — whether it's a pricing problem, a channel gap, a team structure issue, or something in between — then build a tailored engagement around exactly what you need.
AI Marketing & Sales Solutions
Practical AI integration for marketing and sales teams. No hype, no off-the-shelf demos — built around how your business actually operates.
Before buying tools, you need a plan. We assess your current marketing and sales operations, identify where AI creates real leverage, and build a prioritized roadmap — so you're not just experimenting, you're moving with intention.
The AI tool market is overwhelming. We cut through the noise, match the right tools to your specific use cases, and handle the integration work — connecting them to your CRM, email platform, ad stack, and existing workflows.
AI doesn't replace process — it exposes weak ones. We redesign your marketing and sales workflows from the ground up to take advantage of automation, reduce manual work, and increase output without adding headcount.
Build content pipelines that actually scale. We design AI-assisted systems for content creation, campaign personalization, social scheduling, and performance feedback — so your team spends less time producing and more time on strategy.
AI-powered lead scoring, pipeline visibility, follow-up automation, and sales enablement tools — set up and connected to how your team actually sells. Less time on admin, more time closing.
Tools only work if your team uses them. We deliver hands-on training sessions and custom AI playbooks so your marketing and sales people know exactly how to prompt, apply, and get results — without a steep learning curve.
Digital Products & Templates
Not every brand needs a full consulting engagement. Our Gumroad store offers plug-and-play frameworks, templates, and playbooks drawn from 20+ years of hands-on commercial work — so you can move faster on your own.
Browse the Store →Retail Pitch Deck Framework
DTC Subscription Audit
GTM Strategy Canvas
Influencer Brief System
Get In Touch
Ready to scale? Tell us where you're stuck and what you're building.
hello@volumetricbrands.com